Blog 7

Culture Jamming is an anti- consumerist movement that seeks to reduce the influence that advertisement has on the American people. Ironically, Culture Jamming uses advertisements to discourage advertisements. It operates under the belief that advertisements are beginning to dominate the human sub- conscious and take control over our day to day lives. Culture Jamming's advertisements effectively confront consumption through rhetorical strategies that target "the purveyors of excess consumption and challenge them on their own turf"(Bordwell). One of the main organizations that practices culture jamming is the Adbusters Media Foundation. Adbusters creates "unadvertisements" that are put out into the public in many forms including: television commercials, internet ads, picture ads, newspapers, magazines and even campaign books. I personally believe that the Adbusters Media Foundation has the right idea and that their strategy will increase activism. I believe that the "unadvertisments" that Adbusters releases are a great form of activism because they are so relatable and do not preach far fetched ideas that the average will either not understand nor care about. Also, by using so many commonly viewed forms of media (television, internet, billboards), Adbusters is able to ensure that their message regarding the negative affects of consumerism will be seen by those who have fallen most vicim to it, and need the information the most.